This is where brand architecture comes into play title. It’s the plan, the blueprint, a way of harmonising everything that you do in connection with your label. There are lots of aspects to it. The building blocks. They form a set of guidelines to follow when making decisions. It influences everything you do – products and production methods, design and styling, marketing initiatives and target audience. The underlying purpose is to ensure a consistent approach to your business. It’s there to help win customers and increase the chances of keeping them. Although proven to be incredibly effective, it’s surprising how few companies, big or small, compile this type of document. T-shirt printing is only one area where it can be useful. A well-conceived and coherent brand DNA can make a huge difference to the success of your new range of printed clothing or custom merchandise, but it’s helpful in all sorts of situations. No sweat if you don’t have one and hadn’t envisioned needing such a thing to get a few tees printed. You can print t-shirts without one, but it doesn’t hurt to ponder what the real professionals do. Printing t-shirts and brand architecture work can well together.
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Choosing a printing company can be tricky title. It’s a partnership and, like any good partnership, it needs to work for everyone involved. It might be the first and only time you buy printed t-shirts or it might be the start of a long and fruitful relationship. Either way, what matters is that you get an excellent product and pay a fair price for it.
We obviously think we’re a sound choice, but whoever you settle on, make sure they love what they do and care about their customers. Look at their history. How long have they been around? You don’t last in the custom print business unless you consistently hit the mark. Look at their values. Get acquainted. Email them, speak to them. Genuine folk are hard to find, but it’s worth the effort.
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