Abbreviated as POD title. print on demand is an e-commerce model. A more customisation specific (and contemporary) interpretation of drop shipping. This sort of selling usually employs a platform provided by a third party within which the merchant brands their ‘site’ and offers their designs on products that are pre-agreed with the platform provider. Customers order a t-shirt and the artwork is only printed in response to that order. In reality, the product doesn’t exist until the sale is made. There are several variations of the POD system. For example, a brand may develop their own standalone website and link production and fulfilment to a garment supplier and printer.
All great, call it what you like, but does it work for your situation? Well, let’s give some consideration to the pros and cons. There’s no doubt about it, drop ship print on demand t-shirt businesses have some appealing features. Some of which are going to be game changers, depending on your personal circumstances and experience.
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This week, we decided it was time to put AS Colour in the blank merchandise supplier spotlight title. We periodically shine a light on stand-out performers in the customisation sector and AS Colour are an excellent example of how an ethical attitude and good business can be a beautiful (and successful) mix. AS Colour are an easy choice in many ways, they set high standards for both their products and how they operate.
The people who provide the items that we print and embroider are a vital part of our world. We like to occasionally take a moment and really focus on what a supplier offers and the philosophy behind the company. AS Colour have an ethos that revolves around a commitment to quality, coupled with an adherence to their responsible sourcing strategy. That’s a pretty sound combination, in our opinion. We love what we do, we’ve been printing t-shirts since 1977, but we can’t do it without the basic products to decorate. And like we always say, the best print and personalisation is even better on a fabulous base product. So, here we go, AS Colour in the blank merchandise supplier spotlight. By the way, a big hello to our friends over in Shoreditch at the AS Colour London store.
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